MARQUIS & CARVER YACHTS PRODUCT AND DEALER STRATEGY TAKING SHARE


For Immediate Release

Hopkins, Minn (December 19, 2014) – With the recent release of third quarter market share from Statistical Surveys, Inc the brands of the Marquis-Larson Group show sizable sales growth and taking share in the market segments these brands compete. Marquis-Larson Group brands realized growth, in units and share in the highly competitive fiberglass outboard fish segment, outpacing the industry growth and has almost doubled unit sales in the past two years. The pontoon segment which is new to the Larson family of brands, continues to grow, as well as in boats 30-feet plus with Marquis and Carver Yachts. Carver sales showed a dramatic increase in 2014. Marquis continues to outpace the yacht segment (43% over the last three years) and posted consecutive market share gains.

“We are incredibly proud of the strides we have made in both Little Falls and Pulaski with our sales and market share growth for the 3rd-quarter 2014 on a rolling 12-month look,” said Marquis-Larson Group President and CEO, Rob Parmentier. Parmentier went on to say, “two key parts to our assertive strategic plan, a focused product and dealer plan, are beginning to be realized in the SSI market share data.”

“It is exciting to feel and see the changes, enhancements and improvements that have been made this past year at my dealership through the product, service and sheer number of potential owners coming to visit my store,” said longtime Larson dealer Dick Peifer of Boomerang Marine & Powersports in Alexandria and Melrose, MN.

Long time Marquis and Carver dealer serving the Great Lakes region, Mike Pretasky Jr. of Skipper Bud’s echoed Peifer’s comments by adding, “there is a renewed focus on dealers, product and customers in Pulaski, WI and I find it incredibly refreshing.” “These basic business principles are being realized at retail and I am excited to see what is next.”